my thoughts on topologie
topologie used to be a small brand with great climbing-inspired ideas on how to do everyday carry.
now they are a "small" big brand that created a "system" that demands that you buy at least one "bag" (a pouch, really), and one "strap" (at the price of another bag) to even use their products as carry.
AND, now they've paid a lot of youtubers to feature their shit. a lot of "small" and "medium" sized youtube channels are posting almost identical videos saying that carry is now "fun" again. that it is "cool" again.
marketing is essential for a brand. it should not compromise the user experience though. somehow they made it ok to sell a whole product as two under the guise of customisation.
great for them. not so great for the consumer. don't fall for it.